Sen. Marco Rubio (R-FL) (photo credit: Gage Skidmore)

Why Do I Hate Marco Rubio’s New Ad Aimed at Voters Like Me?

Start

Sen. Marco Rubio is a good man, a strong pro-life voice, and the most conservative, quasi-establishment candidate we have ever seen.  He’s released an ad that CNN describes as honing his pitch to traditional values voters. I ought to love it.  He specifically calls out the problem that millions of loving, law-abiding people are being branded as haters and bigots.

He embeds it in a narrative about Americans feeling out of place in their own country, including a generation drowning in debt, and a middle class facing stagnant wages and rising prices. He’s saying everything we argued a candidate should do, and the fact the most establishment candidate left standing is talking like this is definitely a good thing.

So why do I hate it? Because it is so perfectly poll-tested and honed. Because I can’t tell watching this ad what he will do about it.

“Trust me, I understand you” is the pitch. And that makes hair rise on the back of my neck.

Is this unfair to Rubio? Probably. This is not a judgement on Rubio, just an emotional reaction, if it’s helpful to campaigns who want to appeal to voters like me.

Maggie Gallagher is a senior fellow at the American Principles Project.


Maggie Gallagher

Maggie Gallagher is a senior fellow at the American Principles Project.

Raheem Kassam

Keep up with us, as social media firms crack down.

The Silicon Valley corporations keep banning or shadow-banning us, so we've deployed a new way for you to keep up to speed on the real news and investigations that concern you, your families, your communities, and your nation.

Thank you for being here with us, and for your ongoing support.

Raheem Kassam
Editor-in-Chief

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

The National Pulse. will use the information you provide on this form to be in touch with you and to provide updates and marketing.