• PODCAST
  • Breaking
  • SCOOPS
  • SWAG
  • TIPS
  • PRIVATE CHAT
The National Pulse.
  • PODCAST
  • Breaking
  • SCOOPS
  • SWAG
  • TIPS
  • PRIVATE CHAT
  • Analysis
  • Candidate

Report: Trump Benefited from Media Coverage, Clinton Suffered

  • June 14, 2016
  • Elliot Hazzard
Photo credit: flash.pro via Flickr (CC BY 2.0)
Photo credit: flash.pro via Flickr (CC BY 2.0)

A blitz of both positive and negative media coverage played a large role in propelling Donald Trump to capture the Republican nomination, according to a new Harvard study out of the Shorenstein Center on Media, Politics, and Public Policy. The study analyzed the coverage of both print and broadcast sources, reaching the conclusion that “Trump exploited their lust for riveting stories.” Had Trump spent money on advertising equivalent to the amount of free media coverage he got, he would have spent roughly $55 million, the study found. Trump’s next closest competitor, former Florida Governor Jeb Bush, got just $36 million in free time by comparison.

Most of Trump’s media coverage (34 percent) had to do with his campaign activities and events, while 21 percent of it had to do with polls, and 27 percent of it was other miscellaneous coverage.

Meanwhile, on the Democratic side, independent Senator Bernie Sanders enjoyed the most positive coverage during the money primary, the report notes, while former Secretary of State Hillary Clinton had the most unfavorable media coverage, with over a quarter of her reporting time spent on the issues and over 80 percent of that time spent on negative coverage. Trump, Ted Cruz, and Sanders had issues-related coverage 12, 9, and 7 percent of the time, respectively, and Trump had negative issues-related reporting 43 percent of the time, while both Cruz and Sanders had negative issues-related reporting less than one-third of the time.

With the primaries now over, will the media continue to bolster Trump and damage Clinton? It will be a story worth following.

Elliot Hazzard works for the American Principles Project.

0
0
Your e-mail is required to confirm your vote. This is to stop spammers. If you use a fake email, your vote won't be counted.

Elliot Hazzard


You May Also Like
View Post

On Day 81, Team Biden Lied About Creating 19 Million Jobs… And Got Called Out.

  • Staff Writer
View Post

Day 79: How Many Border Czars *Aren’t* There Now?

  • Staff Writer
View Post

On Day 78 Biden Said: We’re Not Impinging On Your Rights, They’re Just Not Absolute.

  • Staff Writer
The National Pulse.
  • What Is The National Pulse?
  • Privacy Policy
Edited by Raheem Kassam

Designed and Implemented by Wahagen Khabayan

Input your search keywords and press Enter.