Well, that was quick. The Trump-Pence campaign released a redesigned logo this weekend after the original — released just one day earlier — was widely ridiculed for its poor design, and with good reason:
Trump/Pence logo, via new fundraising email. pic.twitter.com/zZeqtoqgww
— Sahil Kapur (@sahilkapur) July 15, 2016
So how in the world did Donald Trump think it was a good idea to begin with?
Here’s how I imagine that conversation went:
DONALD TRUMP: Okay, okay. It’s time. Let’s make a decision. Show me the logo mock-ups.
STAFFER: Here are our top three picks.
TRUMP: Okay, I’m just going to say it, okay? What kind of low-energy loser — I hate these, okay? They’re terrible. Awful. Did we hire Jeb? Did we hire Jeb Bush? I mean, this… This is all garbage. Where’s the one the intern did?
STAFFER: The intern?
TRUMP: You know, the intern. The neckbeard kid who plays the Pokemons?
STAFFER: Um, sir, he just posts memes to Reddit all day. Is that really…
TRUMP: No, he made a logo, okay? I saw it with my own eyes, on the Reddits, and let me just tell you, okay, it was tremendous. It was tremendous.
STAFFER: You mean this one?
TRUMP: Yes! Yep. That’s the one. I love it. This is perfect. I don’t know what it is, but the way my T goes with Pence’s P… Yep, this will perform huge, let me tell you.
STAFFER: Don’t you think it looks like…
PAUL MANAFORT: Mr. Trump…
TRUMP: Okay, you know what, Paul, stop trying to reign me in, okay? Corey always said ‘let Trump be Trump,’ right? Well this… this, right here, is Trump. This is perfect.
MANAFORT: It looks like…
TRUMP: Yes it does, Paul. Yes it does. This is happening, okay? And let me just say, it is going to be huge, okay? It’s already huge. Millions of people already love it. People are already calling me to tell me how much they love it.
MANAFORT: Who is calling…
TRUMP: So many people, alright? The Muslims, well, okay, maybe not all of them, some of them probably don’t like me very much, okay, but maybe I don’t like them very much, you know, but the Mexicans. The blacks. The evangelicals are going nuts out there. They all love this, okay?
TRUMP: Send it out! Out! Out! Out!
Jon Schweppe is the Communications Director for American Principles Project. Follow him on Twitter @JonSchweppe.