- He pointedly associated Marco Rubio with Mitch McConnell.
- He co-opted Rubio’s lower case man-of-the-people font at the end of his spot.
I was looking for the nifty “TRUST TED —> TRUSTED“ graphic used in his campaign’s “Saturday Night Live” spot. I was surprised it wasn’t used in a spot about . . . “trust”; although his “Keep The Promise 1” PAC ran the ad, so it makes sense not to directly mimic the campaign’s signature. But it would have been a nicely tied bow on the message:
Clint Cline is the president of Design4, a national media and messaging firm based in Florida.