Donald Trump just dropped a bomb: his campaign is spending $10 million on TV ads in nine different states over the next week.

This marks a significant change in strategy for the Trump campaign, which previously relied almost entirely on earned media coverage. According to NBC News, since the primary ended, Hillary Clinton had outspent Trump on the air $68 million to $4 million as of last week.

The Trump campaign had previously run commercials in Ohio, Pennsylvania, North Carolina, and Florida. NBC News reports that the new $10 million buy will expand that effort to New Hampshire, Iowa, Nevada, Virginia, and Colorado.

Oh, and that new ad? One word: tremendous.

In Hillary Clinton’s America, the middle class gets crushed. Spending goes up. Taxes go up. Hundreds of thousands of jobs disappear. It’s more of the same — but worse.

In Donald Trump’s America, working families get tax relief. Millions of new jobs created. Wages go up. Small businesses thrive. The American dream? Achievable. Change that makes America great again. Donald Trump for President.

Trump is only down a few points nationally, according to the RealClearPolitics polling average. A strong ad buy like this can only help.

Jon Schweppe is the Communications Director for American Principles Project. Follow him on Twitter @JonSchweppe.