❓WHAT HAPPENED: Beyond Meat reported a $110.7 million loss for the July-to-September quarter, alongside a 10 percent drop in sales, leading to an eight percent plunge in its stock value.
👤WHO WAS INVOLVED: Beyond Meat, its CEO Ethan Brown, and analysts like Jerry Thomas and Neil Saunders.
📍WHEN & WHERE: The financial results were reported on Monday, November 10, 2025, by the El Segundo, California-based company.
💬KEY QUOTE: “Beyond Meat suffers from taste and texture issues, high prices, and perhaps an ‘ultra-processed food’ image. The chances of the company surviving are meager.” – Jerry Thomas, CEO of Decision Analyst.
🎯IMPACT: Beyond Meat’s stock value has collapsed, with shares closing at just $1.22, leaving the company nearly worthless compared to its peak valuation of $8 billion.
Beyond Meat, the plant-based food company once hailed as a disruptor to the beef industry, has reported significant financial struggles. The company revealed a $110.7 million loss for the third quarter of 2025, with a 10 percent drop in sales compared to the previous quarter. This news prompted an eight percent decline in its stock value, which closed at just $1.22 per share.
Analysts have identified several factors contributing to Beyond Meat‘s decline, including issues with taste and texture, high prices, and a perception of being ultra-processed. Jerry Thomas, CEO of Decision Analyst, remarked, “The chances of the company surviving are meager.” Neil Saunders of GlobalData echoed these sentiments, stating that consumers view the product category as “highly processed” and “not particularly natural.”
The company, which first launched its products in 2013, initially experienced rapid growth, spurred by high-profile endorsements from figures like Kim Kardashian and Martha Stewart. Its stock soared over 350 percent in 2019, and major fast-food chains like McDonald‘s, Burger King, and Dunkin’ began offering its plant-based products. However, weak sales led McDonald’s and Dunkin’ to discontinue Beyond Meat items, leaving Burger King as the only major chain still carrying its products.
Beyond Meat’s CEO, Ethan Brown, acknowledged the challenges, alluding to a “meaningful next step.” Domestic revenue dropped 21 percent in the last quarter, although international sales declined by just one percent, likely pushing Beyond Meat to focus on its foreign footprint rather than American sales. The company also warned of further revenue decreases in the fourth quarter, estimating $60 million to $65 million in sales.
Once valued at nearly $8 billion, Beyond Meat’s stock has plummeted to near-worthless levels. Retail investors briefly rallied behind the company, pushing it into meme-stock territory, but that momentum was short-lived.
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