Anheuser-Busch (AB), the parent company of Bud Light, is offering supermarket customers across the country the opportunity to actually make money by buying their beer. Still, no one seems all that interested,
In a promotion called “US Budweiser Family Memorial Day”, AB is paying for customers to get a $15 rebate for a crate of Bud Light costing as little as $9.97 with an “Anheuser-Busch Digital Prepaid Mastercard.”
Customers can make up to two submissions for the rebate between May 17 and May 23 and another between May 24 and May 31.
Regardless, the shelves remained fully stocked during the promotion, whilst other beers on America’s shelves sold out en masse for Memorial Day Weekend. The only person who seemed remotely tempted was Ron DeSantis supporter Ben Kew, who tweeted: “This is actually getting to the stage where the insane value proposition outweighs my disgust with Dylan Mulvaney.”
The international boycott of Bud Light began after the Beer brand decided to criticize their usual customer base as “fratty” and “out of touch” and use Dylan Mulvaney in an advertisement campaign in early April this year.
Bud Lights sales are now down 29.5 percent compared to what they were this time last year, and AB’s market value has hemorrhaged almost $16 billion since the backlash.
