The conservative boycott of companies embracing ‘Pride Month’ is leading to LGBT activists and influencers losing out on commissions and partnerships, following the backlash faced by companies such as Bud Light, Target, and Ford.
Rose Montoya, a biological man claiming to be a woman, argues, “I’ve spoken to a lot of my trans friends and colleagues, and we’ve all noticed less [sic] brands seeking partnerships and smaller budgets for Pride campaigns.”
“It’s disappointing,” said Montoya, who visited the White House over the weekend, where he was seen topless on the South Lawn, shaking his faux breasts.
“I’m disappointed to see brands caving to bullies,” Montoya continued, “[w]hen it comes to Pride, I need to know if a company is doing good in the world and actually showing up for our community.”
It seems as though there has been an overall pushback against Pride. According to RILA Global Consulting, which analyzes consumers, brands, and trends, there were 400 social media complaints calling for boycotts last year. Yet, as of May this year, that number is around 15,000.