Chelsea Football Club – one of the largest soccer teams in the world with a fanbase of around 135 million people – may allow the OnlyFans-style porn website ‘My.Club’ to become the official sponsor of the team, even emblazoning the brand on the club’s t-shirt, in a £25 million ($31 million) per year deal.
The situation – which would see millions of young fans exposed to porn adverts emblazoned across the chests of their favorite players – emerged as a result of the club’s ongoing crisis precipitated by the British government’s intervention in the team, with Putin-linked former owner Roman Abramovic being forced out at the beginning of the Russia-Ukraine war.
The club has since played under a special government licence, though it could not sell merchandise, was subject to a transfer ban, and could not initially offer players new contracts. The club reported losses of £145.6 million as a result, which left it in the hands of a large corporate takeover led by the American businessman, Todd Boehly, backed by board member and government lackey Lord Daniel Finkelstein.
The story became stranger after the club signed Ukrainian player Mykhailo Mudryk from Ukrainian-based Shakhtar Donetsk for the wildly overpriced free of around $108 million. The Ukrainian club then used $25 million of the fee to fund the war in Ukraine. Chelsea went on to have one of their worst seasons ever in the 2022/23 season, finishing in 12th. Now, they may have to resort to pornographic sponsors.
