In a sign of financial momentum, former South Carolina Governor Nikki Haley’s presidential campaign reported raising $24 million during the fourth quarter of 2023, more than doubling the $11 million it raised in the third quarter.
The Haley campaign used the announcement to highlight its supposed grassroots support, noting that it received contributions from 180,000 donors across all three campaign committees in the past three months, including 83,900 new contributors. Furthermore, the campaign said that $16.25 million of the fourth quarter sum came through digital and mail grassroots efforts. With the Iowa caucuses fast approaching on January 15, the Haley campaign revealed it now has $14.5 million cash on hand to spend.
Haley currently leads her nearest competitor, Florida Gov. Ron DeSantis, in the New Hampshire primary, and is making a play to overtake him in the Iowa caucus vote. Both candidates trail far behind leading GOP candidate and former president Donald Trump, who polls suggest has the support of over 50 percent of voters in the Hawkeye State.
The exponential growth in Haley’s fundraising is surely impressive, but it still pales compared to the fundraising efforts of Donald Trump. While the Trump campaign has not yet released its fourth quarter fundraising numbers, it raised a staggering $45.5 million during the third quarter of 2023, and finished September 2023 with $37.5 million in its coffers.