British Prime Minister Rishi Sunak has hit his highest-ever disapproval rating in YouGov polling, with 72 percent of Britons viewing him unfavorably. Only 21 percent hold a favorable opinion, giving a net approval rating of -51. Sunak’s Conservative (Tory) Party also faces widespread disfavor: 70 percent of respondents view them negatively, compared to 21 percent who view them positively.
Nigel Farage’s Reform Party, which now leads the Conservatives in national polling, has seen its favorability rise by almost a third since he returned to lead the party through the election. Farage’s personal favorability is eight points higher than Sunak’s.
Sir Keir Starmer, leader of the Labour Party, enjoys a 39 percent favorable rating, his highest since late 2022—although 51 percent still view him unfavorably. His leftist opposition party, expected to win Britain’s July 4 snap election by a landslide, has more evenly split opinions: 44 percent hold a positive view and 47 percent hold a negative view.
Farage argues British politics has now reached an “inflection point,” with Reform surpassing the Conservatives as the true challengers to Labour on the British right. The Conservatives have claimed voting for Reform will strengthen Labour by slitting the right-wing vote, but with Reform having overtaken the Conservatives in the polls, Farage insists “the only wasted vote now is a Conservative vote.”
