Nigel Farage’s Reform Party has surpassed Prime Minister Rishi Sunak’s Conservatives (Tories) in recent opinion polls, including among younger voters. According to a YouGov survey, Reform is more than twice as popular as the Tories among the 18- to 24-year-old age group, at 15 percent support to the Tories’ 7 percent.
Reform not only leads the Conservatives among the youngest voters but also among those aged 25 to 49, at 15 percent to 12 percent. In the 50- to 64-year-old age group, Reform is at 22 percent, while the Tories are at 16 percent. Sunak’s party only leads among the over 65s, with 34 percent support against 23 percent for Farage’s party.
Farage has bolstered his political resurgence with a strong presence on social media, particularly TikTok, where millions of people have viewed his videos. A recent TikTok post featuring Farage humorously singing lyrics from an Eminem song received 17,600 likes and 597 comments within an hour. Reform is also outperforming the Tories on Facebook, with users sharing their posts 53,000 times compared to 31,000 shares for the Conservatives.
Good morning @RishiSunak. pic.twitter.com/xXagHHH2AT
— Nigel Farage (@Nigel_Farage) June 14, 2024
GLOBAL PHENOMENON.
Farage’s growing support among young people mirrors that of his friend and ally Donald Trump in the U.S. While the youth vote was a key demographic for Joe Biden in 2020, his lead among young Americans has been slashed, with young Americans increasingly disillusioned with the Democrat’s economy and foreign policy.
Like Farage, Trump has embraced TikTok, where he reaches many more people than his 81-year-old rival—despite joining it much more recently.
“He’s reaching young people in a way like never before,” said Raheem Kassam, Editor-in-Chief of The National Pulse, in a recent War Room appearance. Biden and Robert F. Kennedy Jr. have failed to cut through in the same way because they lack Trump’s authenticity.
Young people are also embracing the populist right in Europe. The Konfederacja (Confederation) party was the top choice of young Poles in the recent European elections, and the German political class is in panic over the viral song Ausländer Raus (foreigners out) sweeping the country.
Why are young people shifting right in the United States? @RaheemKassam explains that, like it or not, Donald Trump’s authenticity-driven gains on TikTok are proving significant, citing his viral face-off with Logan Paul. pic.twitter.com/Wst6EkRWSo
— Jack Montgomery (@JackBMontgomery) June 13, 2024