Taylor Swift’s recent endorsement of Kamala Harris and Governor Tim Walz (D-MN) appears to have had a mixed impact on voter preferences, according to new election data. A survey reveals just 8 percent of voters say they are “somewhat” or “much more likely” to support Harris due to Swift’s endorsement. Conversely, 20 percent of respondents are “somewhat” or “much less likely” to vote for Harris following the pop star’s declaration of support.
The majority of participants, accounting for 66 percent of responses, indicate that Swift’s endorsement does not alter their voting intentions. Following the September 10 presidential debate hosted by ABC News, Swift posted on Instagram to her 283 million followers that she is endorsing the 2024 Democratic Party’s presidential ticket of Harris and Walz.
Among the poll’s respondents, 32 percent believe Swift’s endorsement will positively impact Harris’s campaign, whereas 27 percent think it will have no effect. The survey noted that 41 percent of nearly 460 people surveyed feel Swift should refrain from making public political endorsements, against 38 percent who support her making endorsements.
Regarding fan demographics, 66 percent of the poll’s participants reported they are not Swifties, 28 percent identified as fans, and 6 percent described themselves as big fans. The majority of the last group are women and registered Democrats. Swift’s endorsement reportedly caused a spike in traffic to the voter registration site vote.gov, with 337,826 visitors clicking a link she shared on Instagram.