A recent survey by the Pew Research Center indicates a significant increase in the number of American young adults getting their news from TikTok. The survey, conducted between July 15 and August 4, included responses from 10,658 U.S. adults on their regular news sources.
Seventeen percent of respondents identified TikTok as a regular source of news, compared to just 3 percent in 2020. This trend is more pronounced among young adults aged 18 to 29, with 39 percent stating they use TikTok for news. This marks a massive rise from the nine percent in this age group who said the same in 2020. Adults aged 30 to 49 are less inclined to turn to TikTok for their news, with 19 percent doing so in 2024.
Overall, 52 percent of TikTok users indicate they regularly consume news on the app. This is an increase from 43 percent last year and just 22 percent in 2020.
“No social media platform we’ve studied has seen faster growth in the share of Americans who regularly turn to it for news,” Pew stresses.
This development could be good news for former President Donald J. Trump, despite his opposition to TikTok over its Chinese Communist Party (CCP) links. The former president began using the platform in June rather than leave the field open to the Biden-Harris government and the Democrats, who invested in establishing a presence on the platform early on.
Trump content has gone on to vastly outperform posts supporting Biden and Harris, with Raheem Kassam, Editor-in-Chief of The National Pulse, noting in June that the former president “is reaching young people in a way like never before.”
“Every piece of anecdotal evidence is showing us that young people are more and more interested in what the political right, the nationalist, populist right, has to say,” Kassam added.