Vice President Kamala Harris‘s campaign is scaling back its advertising expenditures in North Carolina, pulling a substantial portion of its budget just days before the election. This decision is prompted by polling shifts favoring President Donald J. Trump and Republican gains in early voting numbers.
Advertising analysis firm AdImpact reports that the Harris campaign has withdrawn at least $2 million from an initial $2.7 million spend in North Carolina markets, with Raleigh being the only market retaining her campaign ads. Polls suggest Harris maintains a lead over Trump only in this region.
There is speculation that the Harris campaign could be redeploying their North Carolina resources to neighboring Virginia, where voter surveys indicate the race is tightening. Additionally, a Virginia shift may indicate that Harris is now fighting a rearguard action—hoping to hold the Rust Belt and several “lean” Democrat states that they believe may be slipping towards Trump as the Republican nominee continues to build momentum into Election Day.
Both Harris and Trump are set to hold campaign events in North Carolina before November 5. An Elon University poll recently found both candidates tied at 46 percent among registered voters, while another poll showed Trump with a slight lead. The RealClear Polling average places Trump ahead by one point in North Carolina, outpacing in most battleground states except Michigan.
Republicans are also showing a lead over Democrats in the early voting statistics, with 1,059,258 votes to the Democrats’ 1,024,661. Trump had a narrow victory margin in North Carolina, winning by about 75,000 votes in 2020.
In Virginia, Harris maintains a lead over Trump, although a Rasmussen Reports poll indicates a tight margin of just two points.