MSNBC’s Morning Joe hit its lowest viewership since 2021 after husband-and-wife co-hosts Joe Scarborough and Mika Brzezinski acknowledged traveling to Mar-a-Lago for a meeting with President-elect Donald J. Trump following his landslide election victory earlier this month. The announcement, made on Monday, triggered an immediate meltdown among MSNBC’s left-wing viewers, as well as Democratic Party-aligned media apparachiks on other networks.
The Nielsen research company’s data indicates that Morning Joe has lost about 16 percent of its viewers since the Monday announcement regarding the Trump meeting. Among viewers aged 25 to 54—a demographic important to advertisers—the morning show has lost 41 percent of its viewership since Monday.
Even more shocking, the drop off in viewers was almost immediate after Scarborough and Brzezinski gave their rationale for traveling to Trump’s private club and residence in Palm Beach, Florida. Morning Joe viewership plunged 17 percent (839,000 to 694,000) in the hour after the meeting’s announcement, with 25 to 54-year-olds dropping off at 38 percent (113,000 people to 70,000).
The negative viewer trends for Morning Joe reflect a broader problem for MSNBC—whose parent company, Comast, is reportedly looking to sell off the network and several other media properties. Since Trump’s landslide election victory, the left-wing news network has seen a 54 percent drop in viewership (a 1.1 million decrease from last month).
Prior to the 2024 election, Scarborough and Brzezinski made numerous outlandish claims about Trump, including the bizarre assertion that he would execute his political enemies in a second term of office. This resulted in MSNBC pulling the show briefly following the first assassination attempt against Trump, fearing unhinged reactions by the hosts or their guests.