❓WHAT HAPPENED: New York’s annual Pride parade is seeking individual donations as corporate sponsors reportedly reduce or withdraw financial support.
👤WHO WAS INVOLVED: NYC Pride organizers, NYC Pride spokesman Kevin Kilbride, and corporations like Target.
📍WHEN & WHERE: The parade is scheduled for June 29, in New York City.
💬KEY QUOTE: “That [corporate funding] gap we’re trying to fill with a community fundraising campaign,” said Kilbride.
🎯IMPACT: Up to 25 percent of corporate sponsors have reportedly scaled back or withdrawn, prompting organizers to rely more heavily on community donations.
New York’s annual Pride parade, one of the largest LGBT gatherings in the United States, is now seeking individual cash donations as corporate sponsors reportedly reduce their financial support. According to organizers, as many as 25 percent of previous corporate donors have either canceled or scaled back their contributions.
NYC Pride spokesman Kevin Kilbride stated that the parade, scheduled for June 29, could draw as many as two million attendees. However, he noted that additional funding is needed, prompting a new community fundraising campaign launched in mid-May. “That gap we’re trying to fill with a community fundraising campaign,” Kilbride said, adding: “So in the middle of May, we launched a peer-to-peer campaign so folks can start their own fundraiser online, share it with their friends, and then have folks donate to that.”
Organizers claim the funding challenges stem from a broader rejection of diversity, equity, and inclusion (DEI) policies in both government and the private sector, which they attribute to President Donald J. Trump’s policies and influence. Kilbride added that the group is now “wanting to lean a little bit more into individual giving and support from the community.”
One prominent corporate sponsor, Target, reportedly adjusted its involvement with the event. The retailer initially requested to donate without publicity, but has since reinstated its float at the parade. Target has faced backlash and a dip in its stock price following leftist boycotts over its decisions to curtail certain diversity programs. Before this, it faced significant losses from conservative boycotts for selling children’s clothing promoting transgenderism.
Enthusiasm for Pride parades elsewhere has also declined. In Toronto, Canada’s largest city, organisers have complained they may need government assistance after reporting a $900,000 (CAD) shortfall. Organizers claim that while they have seen corporate sponsorships, corporate partnerships can be “fickle.”
Join Pulse+ to comment below, and receive exclusive e-mail analyses.