❓WHAT HAPPENED: Toyota announced it will start importing three U.S.-made models to Japan next year.
👤WHO WAS INVOLVED: Toyota, Japanese consumers, American manufacturers, and U.S. President Donald J. Trump.
📍WHEN & WHERE: Announcement made on December 19, 2025, for action beginning next year in Japan.
💬KEY QUOTE: “They don’t take our cars, but we take MILLIONS of theirs!” – Donald Trump
🎯IMPACT: Toyota says the move is aimed at improving Japan-U.S. trade relations and addressing trade imbalance concerns.
Japanese automobile giant Toyota announced it will import three of its U.S.-manufactured models to Japan starting next year. The move is largely seen as a response to U.S. President Donald J. Trump’s tariff policies and concerns he has raised about America’s trade imbalance with Japan, particularly regarding the automotive market.
In April, President Trump posted on Truth Social regarding the disparity between the U.S. and Japanese auto markets, writing: “They don’t take our cars, but we take MILLIONS of theirs!” The America First leader has frequently criticized the East Asian nation for using non-tariff trade barriers, such as regulatory measures and surtaxes, to protect its domestic auto industry from U.S. competition.
According to Toyota, the U.S.-made Camry sedan, Highlander SUV, and Tundra pickup truck will be made available to Japanese consumers. The company, in a statement, said the move is meant “to meet the diverse needs of a broad range of customers, while also helping to improve Japan-U.S. trade relations.”
Toyota enjoys a significant share of the U.S. automobile market, ranking as the second-top-selling automaker. However, American-made vehicles lack a similar presence in Japan, where General Motors (GM)—the U.S. auto industry leader—saw only a few hundred sales of models from its Chevrolet and Cadillac lines in the country last year.
The National Pulse reported in May that German auto industry giant Mercedes-Benz announced it will shift additional production to the United States, with the aim of localizing the assembly of a new “core segment” vehicle at its facility in Tuscaloosa, Alabama. Like Toyota, Mercedes-Benz’s move is largely seen as a response to Trump’s tariffs.
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