❓WHAT HAPPENED: Data from Trump pollster Fabrizio Ward reveals voters oppose Newsmax CEO Chris Ruddy’s pitch to President Trump to leave broadcasting regulations in place, rather than freeing up the market.
👤WHO WAS INVOLVED: The Trump administration, the Federal Communications Commission (FCC), local television station owners, national broadcasters, advertisers, Newsmax CEO Chris Ruddy, and American voters.
📍WHEN & WHERE: The poll of 1,000 registered voters nationally was conducted between January 20 and 22 by Fabrizio Ward.
💬KEY QUOTE: “By an eight-to-one margin, voters who get their local news from TV would be less likely rather than more likely to vote for a Member of Congress who opposed local TV station owners being allowed to compete nationally.” — Fabrizio Ward
🎯IMPACT: The data suggests voters—regardless of partisan affiliation—overwhelmingly support ending ownership restrictions on television station owners.
New data shows that local television stations continue to be a key source of news and entertainment for a large swath of American voters, and they’re beginning to notice the slow death of local broadcasters at the hands of the national networks empowered by favorable federal government regulations.
The news is pertinent as President Trump and his FCC Chairman, Brendan Carr, consider changes to the 39 percent broadcasting cap set decades ago, as previously covered here at The National Pulse.
A poll of 1,000 registered American voters, conducted between January 20 and 22 by Fabrizio Ward, found that nearly half of respondents still get a large share of their news from local TV stations, even as social media and streaming services continue to grow in market share.
The findings undermine the lobbying efforts of Newsmax CEO Chris Ruddy, who is currently attempting to convince President Trump and Chairman Carr to keep the antiquated broadcast cap in place, because it protects his cable news business and stymies competition against him.
Ruddy’s Newsmax attempted to impose Joe Biden and Antony Fauci’s vaccine mandate on its staff, and settled with Dominion Voting Systems under its previous management over the topic of stolen elections, costing the company over $65 million.
HOW IT WORKS… OR DOESN’T.
By limiting growth and competition from local broadcast companies, the federal government has unintentionally granted the national networks significant leverage. Without new revenue, local broadcasters are left at the whim of the national networks, which have systematically slashed spending on local news as they undergo consolidation, in favor of cheaper, easier-to-produce national news packages. This has forced local networks to cut costs further, leading to plummeting viewership. Unable to grow and compete beyond regional markets, the local broadcasters are caught in a death spiral imposed by the national networks and enabled by federal regulation.
However, this situation does not appear to have gone unnoticed by the electorate. According to the Fabrizio Ward poll, 57 percent of respondents believe local television station owners should be allowed to compete with national networks without government interference. Only 15 percent of respondents said the government should keep restrictions on local broadcasters in place.

Notably, both Republicans and Democrats support lifting regulatory restrictions by similar margins, putting Ruddy and his pitch to the President on the opposite side of Americans across the board.
Just 20 percent of Americans said the status quo is fair. Most Trump voters say it is unfair, as do most Kamala Harris voters.
“By an eight-to-one margin, voters who get their local news from TV would be less likely rather than more likely to vote for a Member of Congress who opposed local TV station owners being allowed to compete nationally,” Fabrizio Ward stated, adding, “Among the same group of voters, the Member of Congress who supports local TV station owners being allowed to compete nationally for advertising against cable networks and internet streamers would enjoy a wide margin of support.”
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