Global trust in media has plummeted to record lows as more people are turning away from traditional sources like television and toward online influencers and even AI chatbots for news.
| PULSE POINTS |
❓ WHAT HAPPENED: Global trust in the news has fallen to a record low of 37 percent, according to the latest Reuters Institute Digital News Report, marking the lowest level since the study began. In Britain, trust dropped five percentage points over the past year to 30 percent, down 20 points from a decade ago, while trust in the United States stands at 25 percent. Among politically right-leaning Americans, trust is even lower, at just 15 percent. 📺 DETAIL: The report found that more than half of respondents now access news through social media and video platforms, though traditional sources such as television and news websites do remain significant, particularly in Britain. Researchers said many audiences are frustrated with coverage of long-running issues, including immigration, inflation, and international conflicts, contributing to growing cynicism and disengagement. Confidence in social media news was just 22 percent, while only 10 percent of respondents said creators and influencers met most of their news needs. Trust in AI chatbot-generated news stood at 20 percent, despite usage increasing, especially among younger audiences. The report also found that online news video has become a mainstream source worldwide, surpassing broadcast television news in most markets. 💬KEY QUOTE: “Our data points to a mix of anxiety, disengagement and cynicism from audiences, many of whom don’t like the way publishers are covering long-running news stories such as immigration, inflation and international conflict.” – Reuters Institute. 🎯 IMPACT: The distrust of news media has come in tandem with the rise of social media as a main source of news for many people worldwide. Lack of confidence in traditional outlets has led to more and more people turning to online influencers, especially young people, though confidence in social media news is even lower on average than for traditional sources. |
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