Ride-sharing giant Lyft has announced a partnership aiming to significantly increase voter turnout among young people ahead of the November elections. The partnership involves working alongside other companies, including Levi Strauss & Co., MTV, and Showtime, to create an initiative to bolster voting within the community college demographic. It aims to increase voter turnout by 500,000 by 2028.
“One of the most important things you can do to keep the community active and engaged is to make sure they have easy access to the polls,” said Lyft CEO David Risher, announcing the Community College Commitment initiative. “If you start voting when you’re young, it becomes part of your life. It’s a habit to build,” he said.
The Community College Commitment will produce a Get Out The Vote community college competition. Community colleges hosting registration drives and other voter events will be entered into a contest to win a live on-campus concert set for October 29 — Vote Early Day.
Additionally, Lyft announced plans to offer discounted rides to polling stations on election day earlier this week.
Despite its claims that the Community College Commitment is nonpartisan, it is apparent that the company’s ultimate goal is to increase voter turnout for Democrats. A poll conducted prior to the 2020 election found that 70 percent of college students planned on voting for Joe Biden, and 81 percent had an unfavorable view of then-President Donald Trump.
Lyft will provide special ride codes to potential voters lacking transportation in partnership with various non-profits, including the National Association for the Advancement of Colored People (NAACP). It is also partnering with the League of Women Voters, When We All Vote (founded by Michelle Obama), and VoteRiders — all left-wing organizations openly opposed to Republican efforts to protect election integrity.