Manufacturer Stanley Black and Decker is discontinuing its “woke” corporate policy after being pressured by a conservative activist. Robby Starbuck announced via X (formerly Twitter) that the company is scrapping its left-progressive agenda after he contacted them, indicating he intended to expose various contentious policies.
According to Starbuck, key policy changes include the termination of the firm’s involvement in the Corporate Equality Index, the dissolution of its Diversity, Equity, and Inclusion (DEI) department, and the cessation of DEI-based training programs. Additionally, the company will no longer make donations to “divisive events” or mandate discriminatory supplier diversity goals.
Previously, Stanley Black and Decker ran prize-giving contests based on the number of staff who could be convinced to put gender pronouns in their email signatures and funded child gender transitions, among other woke policies.
Other corporations, including Lowe’s, Tractor Supply Co, Ford, Jack Daniel’s, Coors Light, and Harley-Davidson, have previously downsized or eliminated DEI programs in response to conservative consumer backlash.
Bud Light is among the brands to have suffered most heavily from such backlash, with sales and stocks in its parent company tumbling following a partnership with transgender activist Dylan Mulvaney.
Big news: Last week I messaged executives at @StanleyBlkDeckr to let them know that I was planning to expose their woke policies. They also own DEWALT and Craftsman. Instead, they’re preemptively changing policy.
Here are the changes:
• Ending participation in the @HRC’s woke… pic.twitter.com/nI3PpsGbhW
— Robby Starbuck (@robbystarbuck) September 16, 2024