The SuperPAC backing Robert Kennedy Jr.’s (RFK, Jr.) independent presidential bid drew mixed reactions after running a 30-second television spot during the Super Bowl. The advertisement — which the American Values 2024 SuperPAC said cost $7 million — used elements of a 1960 campaign spot run Kennedy’s his uncle, former President John F. Kennedy.
Borrowing visual and musical motifs from the John F. Kennedy campaign’s television spot, the RFK, Jr. advertisement featured images of the independent candidate’s testimony before Congress and his engaging in outdoor activities. The ad ended with the tagline: “Vote independent.”
When the campaign spot initially aired last night, Kennedy embraced the message, promoting its message on X (formerly Twitter). “Our momentum is growing,” he wrote, adding: “It’s time for an Independent President to heal the divide in our country.”
However, just hours later, RFK, Jr. moved to distance himself from the SuperPAC’s Super Bowl spot. “I’m so sorry if the Super Bowl advertisement caused anyone in my family pain. The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign,” Kennedy posted on X (formerly Twitter). He continued: “FEC rules prohibit Super PACs from consulting with me or my staff. I love you all. God bless you.”
The Kennedy family has repeatedly criticized RFK, Jr.’s independent presidential bid, with the SuperPAC’s ad drawing renewed consternation. In October, several members of the Kennedy clan signed an open letter condemning RFK, Jr.’s campaign.
“My cousin’s Super Bowl ad used our uncle’s faces- and my Mother’s,” said Bobby Shriver – RFK, Jr.’s cousin – on X (formerly Twitter). “She would be appalled by his deadly health care views. Respect for science, vaccines, & health care equity were in her DNA. She strongly supported my health care work at @ONECampaign & @RED which he opposes.”
Our momentum is growing. It’s time for an Independent President to heal the divide in our country. 🇺🇸#Kennedy24 pic.twitter.com/6rwXW3AwAp
— Robert F. Kennedy Jr (@RobertKennedyJr) February 12, 2024