Good communicators are like principled politicians. They are really hard to find. Good communicators can control a message and present it in a way that appeals to the vast majority. They own the narrative. They eviscerate their opponents.
Barack Obama is, of course, a master at this. So is Harry Reid. So is Nancy Pelosi.
You know who can’t seem to communicate well? Republicans.
Our communicative impotence has especially been on display with the fight over transgender bathrooms. The fact that we are willfully talking about bathrooms, and not the real ramifications of equating “gender identity” to biological sex — and granting the constitutional protections that come along with that equivocation — is beyond frustrating.
The left, on the other hand, has done a great job framing the issue in the most inoffensive, unobjectionable way possible. They don’t talk about men showering with women, Title IX, or government coercion. Instead, they frame the issue in a very sympathetic way — why do Republicans want to stop these poor people from using the bathroom that corresponds to their gender identity?
Using that framing — again, perhaps the least objectionable of all the real-world consequences of legally equating biological sex to “gender identity” — has resulted in very positive polling results for the Democrats.
In a Quinnipiac poll that came out on Thursday, voters in three key swing states were asked, “Do you think people who are transgender should be allowed to use the public bathrooms consistent with the gender they identify with, or not?”
Jon Schweppe is the Communications Director for American Principles Project. Follow him on Twitter @JonSchweppe.