Tuesday, July 1, 2025

We’re So Back: Confederate Leaders’ Names Restored in Schools.

A Virginia school board has voted to restore the names of Confederate military leaders to a high school and an elementary school. Following a 5-1 vote, the Shenandoah County school board will restore Mountain View High School’s former name, Stonewall Jackson High School, and Honey Run Elementary’s former name, Ashby Lee Elementary.

The decision overturns the previous school board’s 2020 decision to remove Confederate names amid the violent Black Lives Matter (BLM) protests and riots that saw many references to American and especially Southern heritage erased to appease far-left activists.

Senior research analyst at the Southern Poverty Law Center’s Intelligence Project, Rivka Maizlish, complained they had never before seen school authorities reinstate Confederate-linked names after their erasure by leftist activists. The SPLC keeps a database tracking over 2,000 Confederate memorials nationwide.

Those on the school board who voted for the change have stated that the 2020 vote to overhaul the school names was conducted without sufficient consideration of public opinion or due process. The school board underwent a drastic change after the 2023 elections, instituting the “first 100 percent conservative board since anyone can remember.”

The school board states that private donations will fund the costs of the name restorations.

However, the Joe Biden regime is continuing to drive the BLM agenda elsewhere in Virginia. In December 2023, the 98-year-old Tribute to the Women of the Southern Confederacy statue was pulled down in Jacksonville, Florida. The Biden Pentagon toppled the Confederate Memorial, intended to represent reconciliation between North and South, in Arlington National Cemetery the same month.

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A Virginia school board has voted to restore the names of Confederate military leaders to a high school and an elementary school. Following a 5-1 vote, the Shenandoah County school board will restore Mountain View High School's former name, Stonewall Jackson High School, and Honey Run Elementary's former name, Ashby Lee Elementary. show more

Retail Giant Scales Back Pride Month Merch After 2023 Boycotts.

Target plans to significantly scale back its LGBTQ Pride Month merchandise following backlash last year that hurt its sales.

The details: Target confirmed its Pride collection will only be available “in select stores” where sales justify their placement – roughly half of their nearly 2,000 locations.

  • Its 2024 collection of items will be much smaller than in years past.
  • The collection will still be available online.

Back up: For years, Target has rolled out massive LGBTQ Pride displays at all their locations in June and sold rainbow-themed merchandise for kids and adults.

2023 backlash: The retailer received intense backlash last year for selling LGBTQ items geared towards children that included “tuck-friendly” bathing suits [for boys who want to wear girls’ suits] and shirts that said, “Trans people will always exist.”

Hurting their bottom line: Target’s CEO Brian Cornell admitted the backlash led to a drop in the company’s second-quarter earnings in 2023.

Big picture: Brands, from Target to Bud Light, are officially on notice.

This article is adapted from the free ‘Wake Up Right’ newsletter, which you can subscribe to here.

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Target plans to significantly scale back its LGBTQ Pride Month merchandise following backlash last year that hurt its sales. show more
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Bud Light Sales Keep Tumbling After Trans Controversy.

Although Anheuser-Busch InBev (BUD), the parent company of Bud Light, reported a substantial Q1 earnings beat on Thursday, sales of Bud Light continue to fall one year after a marketing campaign featuring a transgender sparked a boycott of their product in April 2023.

While the company experienced a 2.6 percent uptick in revenue to $14.55 billion, mainly due to higher prices, the volume sold saw a marginal decrease of 0.6 percent. A significant portion of the slump came from North America, where a 9.9 percent volume decline was observed, largely driven by falling Bud Light sales.

“We’ve lost a whole generation of hardcore Bud Light shoppers,” said Bump Williams of Bump Williams Consulting. “It’s going to take us at least 10 years to try and recapture what we lost in one year.”

Over the last month, Bud Light sales are down 27.1 percent from a year ago, while Miller Lite is up 7.8 percent and Coors Light grew by 15.3 percent.

“We think a lot of consumers are never going back … but some are coming back,” said CFRA analyst Garrett Nelson. “The longer-term impact, I think [we won’t know] until we see their second quarter results,” he continued.

Bud Light caused outrage when it featured transgender activist Dylan Mulvaney in a promotional campaign. The backlash was immediate and widespread, with more than half of Americans — including nearly a third of Democrats — supporting the boycott. This year, brand tried to salvage its image with a massive Super Bowl ad spend, however the campaign was an utter failure.

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Although Anheuser-Busch InBev (BUD), the parent company of Bud Light, reported a substantial Q1 earnings beat on Thursday, sales of Bud Light continue to fall one year after a marketing campaign featuring a transgender sparked a boycott of their product in April 2023. show more

Hillary Clinton’s Feminist Musical – ‘Suffs’ – is Bombing on Broadway.

Hillary Clinton‘s feminist Broadway production “Suffs” is struggling at the box office and failing to attract an audience, despite being praised and promoted by the mainstream media. “Suffs” is a musical about the rise of the suffragette movement. Clocking in at nearly three hours, the production features a cast comprised entirely of women and “non-binary” individuals.

Last week, it played to 81 percent theater capacity; the previous week, it played to 78 percent capacity, according to data from The Broadway League.

Broadway operates under the strategy of dynamic ticket pricing, leading to a possibly inflated occupancy figure as shows often resort to significantly discounted tickets to bolster attendance. This can result in a net loss to producers. Clinton is one of the producers of “Suffs” along with Kamala Harris’s niece, Meena Harris.

Clinton, who has carved out a strong presence on Broadway, has been invested in the musical’s promotion. She attended the opening and used media appearances on NBC’s The Tonight Show with Jimmy Fallon and CBS Sunday Morning to advertise the show.

Clinton’s affiliation with “Suffs” also extended to a recent Broadway-themed fundraiser for President Joe Biden’s re-election campaign, which was co-hosted by her and Lin-Manuel Miranda and included a performance by the “Suffs” cast.

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Hillary Clinton's feminist Broadway production "Suffs" is struggling at the box office and failing to attract an audience, despite being praised and promoted by the mainstream media. "Suffs" is a musical about the rise of the suffragette movement. Clocking in at nearly three hours, the production features a cast comprised entirely of women and “non-binary” individuals. show more

The Force Is With They/Them? Star Wars Series Features ‘Non-Binary’ Jedi.

Disney+’s latest Star Wars series, ‘Tales of the Empire,’ is forcing radical gender identity theory upon its child audience. The popular installment of Star Wars features anon-binary‘ character referred to with ‘they/them’ pronouns. Viewers criticized the move, arguing the use of plural pronouns for a single character is confusing.

A clip from the show shows one of the villains, having just cut the non-binary Jedi down with her lightsaber, saying, “let them die.”

Viewers also raised objections about the seeming incongruity of a villainous character using preferred pronouns while attacking a non-binary individual. Some suggested that such detailing appears forced and irrelevant and could potentially detract from children’s comprehension of the series.

Disney has previously introduced similar characters within the Star Wars franchise, raising questions about the influence of radical leftist politics on the creative direction of the historic series. Last year, the company also began employing men in drag to greet children at Disney World.

Disney’s move to include a non-binary Jedi character is part of a larger pattern. Major companies, corporations, and LGBTQ groups are frequently trying to force radical gender identity theory on children. Last month, Cartoon Network heavily promoted the ‘Transgender Day of Visibility.” In February, an LGBTQ group complained that video games weren’t doing enough to indoctrinate children. Clothing company North Face even sponsors an LGBTQ camp at which kids as young as 12 perform in drag shows.

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Disney+'s latest Star Wars series, 'Tales of the Empire,' is forcing radical gender identity theory upon its child audience. The popular installment of Star Wars features a 'non-binary' character referred to with 'they/them' pronouns. Viewers criticized the move, arguing the use of plural pronouns for a single character is confusing. show more

WATCH: Kassam Links Met Gala Theme to Controversial ‘Camp of the Saints.’

National Pulse Editor-in-Chief Raheem Kassam compared yesterday’s scenes at the Met Gala, a gathering of elites surrounded by far-left and foreign-heritage activists protesting violently over a foreign war, to “the opening scene from The Camp of the Saints,” Jean Raspail’s 1974 novel about a “tidal wave” of third-world migration destroying Western civilization.

Discussing the Met Gala with Stephen K. Bannon, who described the gathering as “a freakshow beyond freakshows,” Kassam explained how the theme of the gala, organized by Vogue and editor Anna Wintour, was J.G. Ballard’s short story The Garden of Time.

“When they announced that J.G. Ballard’s The Garden of Time was supposed to be the theme… I decided to read that,” Kassam said. “It’s effectively about a horde of heaving and swearing masses that descend on this Mozart-playing Palladian villa where this Count and Countess are living out the last days of their lives.”

This, Kassam said, was the “perfect analogy” for Monday’s events, with the elites gathered together at the gala and pro-Palestinian protestors fighting with the police outside.

“It reminds you of the opening scene from The Camp of the Saints… with the barbarians just blocks away at Columbia University,” he said.

BARBARIAN HORDES BEARING DOWN.

“The barbarians are tearing down the walls and the bike racks in front of the Met… I thought to myself, either this is really based from Anna Wintour, or just the most monumental series of coincidences that has led us to the point where the theme of the Met Gala is effectively the barbarian hordes bearing down on the people who are trying to cling on to power, and to cling on to their existence, and to cling on to their civilization [as it is] falling through the gaps in their fingers,” Kassam continued.

All in all, Kassam said, it was “a horrible event,” and one which “really showed you the shallowness” of the people involved, given most people read The Garden of Time and they just dressed up as flowers.”

WATCH:

Read Raheem Kassam’s full analysis of the Met Gala and The Garden of Time here.

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National Pulse Editor-in-Chief Raheem Kassam compared yesterday's scenes at the Met Gala, a gathering of elites surrounded by far-left and foreign-heritage activists protesting violently over a foreign war, to "the opening scene from The Camp of the Saints," Jean Raspail's 1974 novel about a "tidal wave" of third-world migration destroying Western civilization. show more

Loony Left Wants Downed Bridge Renamed for Rep. Who Called Reagan ‘Clear and Present Danger’ to Blacks.

Democrats want to rename the Francis Scott Key Bridge, destroyed when an Indian-crewed cargo ship allided with it in March, after a radical black Democrat politician who called Ronald Reagan a “clear and present danger” to black Americans.

“We think this [the destruction of the bridge presents] an excellent opportunity to make a statement about what Marylanders believe,” said Carl Snowden, who leads the Caucus of African American Leaders. The group, representing black activists and politicians in Maryland, wants the replacement bridge named after the Old Line State’s first black congressman, Parren Mitchell.

Mitchell, a founder of the Congressional Black Caucus and pioneer of affirmative action policies, tried to increase black turnout for the Democrats in the 1980 presidential election by claiming “Ronald Reagan [was] a clear and present danger to black America,” accusing the then-candidate of having been “embraced and endorsed by the Ku Klux Klan.”

Mitchell’s efforts were unsuccessful, with Reagan heavily defeating Democrat President Jimmy Carter. He attempted to impeach Reagan in 1983, but this also failed.

Francis Scott Key, born in 1779, is most famous for authoring The Star-Spangled Banner. Key has been posthumously “canceled” for having owned a small number of slaves, although he also freed slaves, arguing for freedmen to receive land and against slavery as an institution.

Democrats are also using the destruction of the Baltimore bridge, in which several migrant workers were killed, to push for a mass amnesty of illegal aliens.

Joe Biden has also sought to gain political capital from the tragedy, claiming he had crossed the bridge “many, many times” by train. However, it never had a railway line.

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Democrats want to rename the Francis Scott Key Bridge, destroyed when an Indian-crewed cargo ship allided with it in March, after a radical black Democrat politician who called Ronald Reagan a "clear and present danger" to black Americans. show more

WATCH: Demonstrators Block Elites from Met Gala.

Mass arrests took place as demonstrators staged a sizable protest blocks away from the high-profile Met Gala on Monday, on New York’s Upper East Side. Roughly the same number of police officers assigned to protect the gala were also dispatched to manage and control the protest.

The demonstration, which featured chants of “Rafah!” and “Gaza!”, raised tensions. However, police officers and metal barriers ensured disturbance at the high-profile event was minimized. “The NYPD won’t let them anywhere near the celebrities,” a protestor at nearby Hunter College told the press. Historically, there’s often a protest outside the Met Gala. But they get destroyed.”

While part of the crowd admitted intentions of interrupting the gala, others seemingly found themselves there unintentionally.

Last year, the gala raked in $22 million from brands and sponsors buying ticketing rights. This year’s lead corporate sponsor was TikTok, which faces a U.S. ban — after the November election — if Chinese parent company ByteDance does not divest from it. Joe Biden-supporting political action committees have spent substantial sums of money to win over influencers on TikTok and similar apps, despite Biden having signed the legislation that could ban it.

The theme for the Met Gala this year was J.G. Ballard’s The Garden of Time. Raheem Kassam, editor-in-chief of The National Pulse, observed that it was, perhaps unintentionally, “the perfect choice” for 2024, given the gala’s proximity to Columbia University and New York’s struggles with migrants.

“The Met Gala, taking place close to the heaving and swearing hordes in New York, offers poetic irony… a living play about the destructiveness of mass migration and cultural relativism, slap bang in the middle of Manhattan.”

Read Raheem Kassam’s thoughts on the Met Gala in full here

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Mass arrests took place as demonstrators staged a sizable protest blocks away from the high-profile Met Gala on Monday, on New York’s Upper East Side. Roughly the same number of police officers assigned to protect the gala were also dispatched to manage and control the protest. show more

The New York Times Wants You to EAT the Cicadas.

The New York Times is using this year’s surfacing of a trillion cicadas to indoctrinate its readership into the joy of eating bugs. In an article entitled “A Trillion Cicadas, They’re What’s for Dinner,” the publication does its best to make eating insects seem appealing and inevitable.

The piece begins with a profile of chef Joseph Yoon, who owns a business called Brooklyn Bugs, and his menu. “For his ramp and cicada kimchi, he leaves the insects whole and intact in their crackling shells so they’re slowly permeated with a spicy fermenting juice, and serves it with a wobble of soft tofu and warm rice,” the Times writes, using descriptive language designed to evoke a meal that normal people might actually want to eat.

Although the Times concedes that “eating insects is often sensationalized, trivialized or framed as a source of cheap protein for an end-of-the-world scenario,” it is eager to remind us that “for about two billion people who regularly eat insects around the world, it’s one of our oldest and most ordinary foods.” Like seafood? Then you should love the bugs, says the Times.

“In fact, cicadas are so closely related to lobster that the Food and Drug Administration has issued reminders to avoid them if you have a shellfish allergy. ‘They’re both arthropods,’ said Tad Yankoski, an entomologist at the Missouri Botanical Garden. ‘But only one’s a luxury, why is that?'”

Critics have long contended that a key part of the so-called “Great Reset” planned by the international globalist elite is to force Westerners to abandon traditional food sources in favor of things like insects and artificial, lab-grown meat. Last year, Tyson Foods announced it was partnering with Dutch company Protix to build a new facility to produce bugs en masse for the American market.

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The New York Times is using this year's surfacing of a trillion cicadas to indoctrinate its readership into the joy of eating bugs. In an article entitled "A Trillion Cicadas, They’re What’s for Dinner," the publication does its best to make eating insects seem appealing and inevitable. show more

Trans Runner Wins 3 Women’s Competitions, Would’ve Placed Last Against Men’s Times.

Transgender student “Sadie” Schreiner led a college team to victory in three races during Saturday’s Liberty League Championship Meet. Schreiner, who represents the Rochester Institute of Technology, claimed first place in both the 400-meter and 200-meter races, breaking school records in the women’s category.

As an anchor, Schreiner ran the fastest anchor leg, contributing to the team’s win in the 4×400 relay race. Born a man, Schreiner’s 100-meter sprint record ranks 20th among boys in high school but would have been the fastest for girls.

Schreiner contended that being genetically male does not offer a default advantage.

Six states are suing Joe Biden’s Department of Education over Title IX amendments intended to offer more protection to men competing as women. Students who opted out of competing with transgender athletes have been suspended.

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Transgender student "Sadie" Schreiner led a college team to victory in three races during Saturday's Liberty League Championship Meet. Schreiner, who represents the Rochester Institute of Technology, claimed first place in both the 400-meter and 200-meter races, breaking school records in the women's category. show more