❓WHAT HAPPENED: Bible sales in the U.S. have seen a significant increase, with 2025 on track to surpass record-breaking sales levels set in 2024.
👤WHO WAS INVOLVED: Industry analysts, publishers such as Tyndale and Zondervan, and Bible readers across the country.
📍WHEN & WHERE: The rise in sales has been ongoing since 2021, with a noted surge in September 2025, coinciding with the passing of conservative activist Charlie Kirk.
💬KEY QUOTE: “Sales for Bibles have been steadily growing in the U.S. since 2021 and have set unprecedented annual sales records since 2022.” – Brenna Connor, Circana BookScan
🎯IMPACT: The surge in Bible sales reflects a growing interest in faith and religious content, with publishers expanding offerings to meet demand across all age groups.
Bible sales in the U.S. have climbed sharply in recent years, with 2024 reaching its highest levels in two decades and 2025 on pace to surpass that record. Circana, the company that tracks book sales, reports that more than 18 million Bibles have been sold so far this year, including 2.4 million in September alone.
Brenna Connor, an industry analyst at Circana BookScan, described the rise as “unprecedented,” noting that sales have increased steadily since 2021. Top sellers include the English Standard Bible, the Adventure Bible for children, and the She Reads Truth Bible.
Retailers say part of the surge is coming from younger buyers and new Christians. Kelli Malm, who runs the Christian Connection bookstore in Sycamore, Illinois, says many customers prefer user-friendly versions like the New Living Translation, which pairs with a study app. She also noticed a sales uptick after the assassination of Turning Point USA (TPUSA) founder Charlie Kirk, with some customers saying his passing encouraged them to return to church.
Church leaders nationwide reported a rise in youth attendance following Kirk’s death. Matt Zerrusen, co-founder of Newman Ministry, said, “Some schools are reporting increases of 15 percent.”
This renewed interest comes as Bible engagement grows. The American Bible Society’s State of the Bible report found that 41 percent of Americans now qualify as “Bible users,” meaning they interact with Scripture at least three times a year outside of church, up from 38 percent the previous year. Gen Z and millennials are a significant part of this rise, with 36 percent and 39 percent, respectively, identifying as Bible users.
Despite increased Bible use, long-term projections suggest Christianity’s overall share of the U.S. population may decline. Forecasts indicate Christians could become a minority by 2070 as both atheism and Islam continue to grow.
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