CNN’s viewership collapse shows no signs of reversing, with the corporate media network seeing a 14 percent decline in its primetime audience in January compared to the same month in 2024. Notably, CNN‘s audience among the key 25-54-year-old viewer demographic declined year-over-year by five percent. Additionally, the network’s total viewership for its full 24 hours of programming is down nine percent compared to last January, with the key viewership demographic declining by seven percent.
Similarly, MSNBC also saw a significant decrease in its audience numbers. Compared to January last year, MSNBC’s primetime total viewership fell by 33 percent, with a 41 percent decline in the 25 to 54 age demographic. Over its entire 24 hours of programming, the far-left corporate news network saw a 34 percent and 42 percent drop in viewers, respectively.
CNN and MSNBC have faced declining viewers and revenue over the past year, prompting both networks to lay off staff and cut on-air “talent.” In May 2024, CNN’s primetime ratings hit a record 30-year low—prompting CEO Mark Thompson to initiate cost-cutting measures, including layoffs. Meanwhile, MSNBC’s parent company, Comcast, is exploring selling the media property to cut its losses.
The National Pulse reported last week that CNN cut ties with rabid anti-Trump host Jim Acosta after removing him from its morning lineup. Acosta was offered the option of hosting a program on CNN’s midnight to 2 AM time slot, which he reportedly declined. In December, the network saw the departure of long-time political correspondent and analyst Gloria Borger. Like Acosta, Borger has a long history of making partisan and biased attacks on President Donald J. Trump.
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