Sen. Marco Rubio (R-FL) (photo credit: Gage Skidmore)

Frank Luntz on Rubio’s Unique Appeal


Frank, regarding your discussion of who the top-tier candidates really are (and its not Jeb Bush), check out this clip from Frank Luntz on March 19 discussing Rubio’s unique ability to appeal not only to other Republicans, but to Democrats in focus group testing of his speeches:

“We are still blessed with brave young Americans willing to sacrifice their safety for the sake of ours.” (93 of 100 rating by GOP focus groupers, 77 rating by Democrats)

“But what remains to be see is whether we are willing to do what those before us did: whatever it takes to keep America exceptional.” (86 of 100 rating GOP, 68 rating Democrats)

Not only does Rubio have a 30 point net favorability among Republican voters, indicating he has a lot of voters he could potentially pick up, but he has crossover appeal to Democrats as well.

Maggie Gallagher is editor of

Maggie Gallagher

Maggie Gallagher is a senior fellow at the American Principles Project.

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