Frank Cannon is president of the American Principles Project and a respected conservative political strategist with over 30 years of experience.

Well, I think it’s to broaden the base of support. Die-hard conservatives such as myself like Ted Cruz, but there’s a whole part of the party that’s angry for reasons that aren’t articulated on an issue dimension. They’re tired of the country being ineffective and government being ineffective, and it has a populist impulse to it. And Donald Trump, whether you like him or not, has been able to mine that to a great degree, and Ted Cruz hasn’t. And until he does, there’s no chance for him to really get to the levels he needs of delegates to beat Trump on the first ballot.

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