Jeff Roe – the top establishment strategist advising Ron DeSantis’s ‘Never Back Down PAC’ – bemoaned the scrutiny of his operation, offering media start-up Puck $11 million to stop writing about him in what turned into a breakdown on social media on Thursday evening.
Roe, who runs the embattled “Axiom Strategies” which just tightened its grip on the DeSantis operation, responded to a tweet from reporter Tara Palmeri who announced Puck had just raised $10M for an expansion of its news operations. Roe shot back: “I’ll buy in for $11M if my name isn’t in your publication again” – a bizarre inducement to the media to stop reporting on his activities.
I’ll buy in for $11M if my name isn’t in your publication again. https://t.co/SZxwE69gTl
— Jeff Roe (@jeffroe) August 11, 2023
Roe’s angry outburst drew the attention of Chris LaCivita, senior advisor to Donald Trump’s presidential campaign. LaCivita jabbed Roe over Never Back Down ineffective support for the DeSantis campaign.
just give more $$$ to #NBD! commonly known as “No Big Deal” https://t.co/iOoreoNWmM
— Chris LaCivita (@LaCivitaC) August 11, 2023
LaCivita appeared to have struck a nerve with Roe, whose Axiom Strategies – and its subsidiaries – have seen nearly 50 percent of Never Back Down’s campaign spending reach its company accounts. Roe responded with what can only be described as a bizarre series of posts, escalating in anger:
No need. Made that much just beating you in the last two statewide primaries. Remember last two cycles? Back when you ran the last Bush family campaign into the ground? Then that one in your home state of VA. Those were fun. See you in Iowa… and beyond. https://t.co/yuSJlPGuRd
— Jeff Roe (@jeffroe) August 11, 2023
Advancing Strategies is you @LaCivitaC
Wow. Big $$$! Pretty bad win/loss too. Imagine if you had a law degree how much you’d be making off the campaign now! Hurry! There’s time. At least a para-legal maybe? I hear you guys pay top dollar for anyone that will take the case(s). https://t.co/sE5R7QHZec
— Jeff Roe (@jeffroe) August 11, 2023
Jeff Roe, considered a “heavyweight” in Missouri politics, drew harsh criticism and condemnation from the likes of former U.S. Senator Jack Danforth for producing a controversial radio ad that is alleged to have played a role in the 2015 suicide of gubernatorial candidate Tom Schweich.