All Seasons Press, the publisher of the ‘Tucker’ book by author Chadwick Moore, will make formal representations to the Federal Trade Commission (FTC), after the book’s sales rankings appeared to be negatively affected by both Amazon and industry data firm Bookscan, The National Pulse can reveal.
Media outlets such as The Guardian, Mediaite, and pop-culture media site Uproxx were quick to peddle a false narrative, suggesting sales of the biography were far below expectations. But the biography’s publisher has explained that the numbers were incomplete, specifically pointing the finger at Amazon for questionable sales practices including:
- Listing the book as “sold out” but then failing to report those “sales” to Bookscan;
- E-mailing preorder customers to ask if they wanted to cancel their orders, then requiring them to go on a desktop computer, rather than a mobile app or website, to proactively confirm they still wanted the book or face automatic cancellation;
- Fulfilling orders received after launch before customers who pre-ordered the book.
All Seasons Press also claims to have undertaken a customer survey, which found 40 percent of Amazon preorder customers had not received their copies ten days after launch. “It begs the question: is Amazon intentionally trying to sabotage Tucker sales and bestseller status?” the company asked.
BookScan only reported 3,227 copies sold in its first week, placing it 40th on its bestseller list. This indeed appears to be because Amazon did not register its week one sales to BookScan. If it had, the book would have likely placed between 5th and 7th on the bestseller’s list.
When ‘Tucker’ launched, All Seasons Press stated that over 50,000 units had been shipped to retailers – including 7,523 units sent to Amazon. When Amazon announced the pre-sale of the biography, it reached a #14 ranking among all books on Amazon and held #1 in several sub-categories. On ‘Tucker”s release date the 7,523 copies in stock at Amazon appear to have all sold out in a matter of minutes as they quickly updated the book’s retail page to say it was unavailable.
All Seasons Press told The National Pulse that they have retained counsel and intend to investigate the ranking practices of BookScan. They also said should they discover malfeasance they intend to present said findings to the Federal Trade Commission. The National Pulse reached out to Amazon for comment, but as of publication the retail giant had not responded.