Ron DeSantis’ super PAC ‘Never Back Down‘ has poured over $12.3 million into a new advertisement campaign in a desperate attempt to reinvigorate the Florida Governor’s 2024 Republican presidential nominee campaign.
The vast majority of the funds was allocated to the state of Iowa, in which the Florida Governor trails former President Donald Trump by over 20 points. Around $11.4 million has been spent targeting media markets in the state, with the rest used for a national buy on the already DeSantis-sympathizing Fox News, according to AdImpact data.
The ads are due to start on September 6 and are expected to run through until Halloween.
Never Back Down’s total spend is up to $31 million, outspending Donald Trump’s super PAC, MAGA Inc, by nearly $10 million. Only Tim Scott’s TIM PAC has spent more at $37 million.
However, Never Back Down has announced its intention to increase ad spending to as much as $25 million in Iowa and New Hampshire, where DeSantis is polling fourth behind the 45th President, Vivek Ramaswamy, and Chris Christie. The campaign will include TV bookings, digital and direct advertisement – such as mailers and text messages – and will shift focus onto the Governor of Florida’s “personal qualities” and his wife, Jill “Casey” DeSantis.
Despite the staggering financial commitments the super PAC has made to DeSantis, rumors abounded last month that it may look to abandon the Florida Governor due to his crumbling numbers and support.