Florida Governor Ron DeSantis’s presidential campaign, scrambling to salvage their primary hopes, are rushing out a new ad campaign in Iowa well ahead of schedule. The ad, which touts DeSantis’s leadership record, wasn’t originally supposed to begin airing until mid-November. To kick the ad blitz off early, the Desantis campaign has had to drop an addition $320,000 on top of the $2 million they’ve already spent on ads that were set to run from mid-November through the Republican Iowa Caucuses on January 15th, 2024.
The renewed urgency from the DeSantis campaign comes after a series of late-October polls showing the Florida Governor tied with former U.N. Ambassador Nikki Haley in both Iowa and nationally. The earlier-than-expected ad blitz may also be an attempt at damage control after a bungled podcast appearance resulted in a slew of viral social media memes poking fun at DeSantis’s short stature and penchant for wearing cowboy boots.
The viral “#bootgate” social media frenzy was kicked off by DeSantis’s October 30th appearance on the PBD podcast, hosted by Iranian-American entrepreneur Patrick Bet-David. DeSantis appeared to be caught-off-guard when Bet-David pressed him on why he only seems to wear cowboy boots – which social media trolls contend contain lifts to increase his hight. After DeSantis awkwardly tried to brush off the question, while Bet-David produced a pair of expensive Ferragamo shoes he intended to gift the Florida Governor. DeSantis frantically declined the Italian-designer shoes which usually retail for over $1,000, claiming he can’t accept gifts.
He has, in fact, taken many gifts during his tenure as Governor including a golf simulator for the Governor’s Mansion, and private flights from Iran-linked donors.
OMG HE ASKED TINY D ABOUT HIS LIFTS!?!?!?
😂🤣💀☠️💀😂🤣pic.twitter.com/qXAv9S2VQy
— Brenden Dilley (@WarlordDilley) October 30, 2023
The exchange and renewed accusations that DeSantis uses lifts in his footwear to overcome his vertical impairment quickly spread on X (formerly Twitter) and eventually even captured the attention of the corporate media.
BREAKING: 3 Expert Shoemakers Say Rod DeSantis Is Probably Wearing Height Boostershttps://t.co/J8xjLC1sKd
— Alex Bruesewitz 🇺🇸 (@alexbruesewitz) October 31, 2023