The Democrat SuperPAC backing President Biden’s re-election bid is reserving television air time it claims will be the largest political ad buy in U.S. history. Future Forward plans to reserve $250 million worth of advertising through a variety of mediums across the country.
Future Forward says the bulk of its ad buy — $140 million — will be committed to television, while the remaining $110 million will be spread across digital and streaming services. The spending represents a significant uptick from the group’s expenditure during Biden’s 2020 campaign, in which the Democrat-aligned SuperPAC spent $151 million.
Swing State Media Blitz
The SuperPAC plans to target critical battlegrounds, including Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin, with a barrage of ads from August to Election Day. Future Forward’s campaigns are expected to spotlight topics such as Biden’s Inflation Reduction Act and various Latino concerns in Arizona, Nevada, and Pennsylvania.
President Biden’s 2024 campaign committee and the PrioritiesUSA SuperPAC have already rolled out a strategy centered around a significant use of social media to mainly target the presumptive Republican nominee, former President Donald Trump. The SuperPAC and Biden campaign’s aggressive spending is likely in response to recent polls showing Trump leading the Democrat incumbent in most swing states.
Polls indicate that concerns about the 81-year-old Biden’s advanced age, his handling of inflation, increasing global instability, and the ongoing border crisis are fueling voter uncertainty toward his re-election.