Snickers manufacturer Mars has called out Joe Biden for lying about the size of its candy bars.
During his recent State of the Union address, Biden accused the candy maker of engaging in ‘shrinkflation’ with its Snickers bars, alleging that the company reduced the candy’s size by 10 percent while maintaining the same price.
“Snack companies think you won’t notice when they charge you just as much for the same size bag — but with fewer chips in it,” Biden said. “You get charged the same amount, and you got about 10 percent fewer Snickers in it,” Biden continued.
Mars, however, refutes this claim, stating unequivocally that it has not diminished the size of either the single or share-ready versions of the popular candy offering in the US. “We have not reduced the size of Snickers singles or share size in the US,” it said in a statement.
The firm acknowledged coping with high inflation and volatile material costs but maintained that it absorbs these costs where possible to keep its treats affordable. They also emphasized final retail prices are ultimately controlled by the retailer, but the company strives to keep costs at bay to ensure the accessibility of their products.
President Biden’s statement garnered critical reactions on social media, with CNN contributor Scott Jennings accusing him of “slandering a candy bar.”
Former President Donald Trump recently criticized Biden’s attempts to shift blame for inflation onto companies with ‘shrinkflation’ accusations.
“[A]s Crooked Joe himself foolishly pointed out… it’s not just that prices are getting higher; it’s that packages are getting smaller. Under my leadership, you had virtually no inflation, and there was no such thing as Joe Biden’s ‘shrinkflation,'” Trump said last month.