An Ohio neurosurgeon featured in a TikTok ad campaign faces backlash over an undisclosed malpractice lawsuit from 2022. The campaign is part of a broader TikTok effort aimed at generating goodwill for the Chinese-owned company as US lawmakers contemplate legislation that could potentially ban the platform in the US unless corporate owner ByteDance disinvests.
Dr. Brian Hoeflinger, the neurosurgeon in question, presents himself on the app as a humble medical professional using his platform of over half a million followers to inspire through his personal narrative. However, Hoeflinger was the subject of a high-profile legal case he settled earlier this year. The lawsuit, brought about by the widow of a past patient, Janelle DeFelice, accused Dr. Hoeflinger of negligence in post-operative care, resulting in her husband’s death. Although Dr. Hoeflinger denied the allegations, he settled the case in December 2022, according to court records.
This comes at a critical moment for TikTok, as the social media giant grapples with backlash against its public relations strategies and faces increasing scrutiny over national security concerns. The House Committee on Energy and Commerce passed bipartisan legislation that could force ByteDance to disinvest from TikTok or risk a US ban. The bill now awaits a vote by the full House on Wednesday, and President Joe Biden has expressed willingness to sign the legislation into law if it reaches his desk.