Marketing corporation Cox Media Group (CMG), a partner of Amazon, Facebook, Google, and Microsoft‘s Bing, admits eavesdropping on smartphone owners through their microphones, using Artificial Intelligence (AI) to analyze their conversations and place targeted ads.
In a pitch deck to advertisers, CMG boasts, “Advertisers can pair this voice-data with behavioral data to target in-market consumers.”
A now-deleted blog post by CMG from November 2023 is even more explicit, explaining:
“Imagine a world where you can read minds. One where you know the second someone in your area is concerned about mold in their closet, where you have access to a list of leads who are unhappy with their current contractor, or know who is struggling to pick the perfect fine dining restaurant to propose to their discerning future fiancé. This is a world where no pre-purchase murmurs go unanalyzed, and the whispers of consumers become a tool for you to target, retarget, and conquer your local market. It’s not a far-off fantasy-it’s Active Listening technology, and it enables you to unlock unmatched advertising efficiency today so you can boast a bigger bottom line tomorrow.”
CMG assures readers this “Active Listening” surveillance is not a crime. “We know what you’re thinking. Is this even legal?” the post posits.
“The short answer is: yes. It is legal for phones and devices to listen to you. When a new app download or update prompts consumers with a multi-page terms of use agreement somewhere in the fine print, Active Listening is often included.”
Following reports on its CMG’s activities, Google has said it is dropping the firm as a partner. Amazon and Facebook parent company Meta are reviewing their relationship with CMG, with the latter insisting, “Meta does not use your phone’s microphone for ads and we’ve been public about this for years.”
Facebook founder Mark Zuckerberg admits to covering his computers’ cameras and microphones with tape, suggesting he is aware they are vulnerable to would-be eavesdroppers.