Meta Platforms—the parent company of Facebook, Instagram, and Threads—announced a significant shift in its content moderation strategy on Tuesday. On Tuesday morning, Mark Zuckerberg—CEO of Meta and founder of Facebook—revealed plans to discontinue the existing third-party fact-checking system, accused of rampant left-wing bias, in favor of a user-driven model akin to Community Notes on X (formerly Twitter).
In a video posted to Instagram, Zuckerberg outlined the company’s new direction, emphasizing a return to prioritizing free expression and minimizing content moderation errors. The initial roll-out of this community-driven approach will begin in the United States. He emphasized the company’s intent to simplify policies and reduce censorship.
Joel Kaplan, Meta’s Chief Global Affairs Officer, stated in a press release that the platforms aim to create an environment where individuals can express themselves freely, acknowledging the challenges this poses. Kaplan is new to the role, having replaced former Deputy Prime Minister Sir Nick Clegg of Britain’s Liberal Democrats party.
Kaplan alleges that Meta’s previous content management systems, developed under social and political pressures, became overly complex. This complexity often led to mistakes, frustrating users and hindering free expression. The new strategy will remove specific restrictions on contentious topics like immigration and gender identity while focusing automated systems on illegal content. Additionally, Meta will relocate its trust and safety team from California to Texas.
The move is likely part of Zuckerberg’s broader campaign to repair his political ties with President-elect Donald J. Trump and the Republican Party. The elevation of Kaplan and the hiring of establishment GOP mover-and-shaker Brian Baker are also part of this effort to repair the tech mogul’s image.
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