Nigel Farage’s Reform Party is just one point behind the governing Labour Party, according to YouGov polling, with the formerly governing Conservatives behind them. Labour, which won a substantial parliamentary majority on a historically low vote share due to a collapse in Conservative support in July 2024, is down to just 54 percent of its support in the election.
Polling shows the Conservatives, who squandered their largest parliamentary majority since the 1980s under Boris Johnson, Liz Truss, and Rishi Sunak from 2019 onwards, have lost a further 15 percent of their supporters to Reform under their latest leader, Olukemi “Kemi” Badenoch, who was raised in Nigeria.
YouGov also found Farage has the highest public approval rating of any party leader in Britain, at 30 percent. Prime Minister Sir Keir Starmer is second, at 27 percent, and the Liberal Democrats’ Sir Ed Davey is third, at 26 percent. Badenoch is a distant fourth, at just 20 percent.
Farage’s party is now the most popular right-leaning party among 18—24-year-olds at 19 percent support—far ahead of the Conservatives, on just five percent. Reform is also ahead of the Conservatives among 25—49-year-olds and 50—64-year-olds, and is gaining among the establishment party among the over-65s demographic, with 30 percent support to their 35 percent support.
Reform is the most popular party among men overall, with 30 percent support, ahead of Labour at 27 percent and the Conservatives at 20 percent.
Only 54% of 2024 Labour voters still say they would back the party, with their vote scattering in all directions
The Tories have lost a further 15% of their vote to Reform UK since the election, while managing to claw back only 4% of Reform votershttps://t.co/vySsbvRb9C pic.twitter.com/C1601BwCvr
— YouGov (@YouGov) January 14, 2025
Image courtesy of Stuart Mitchell, IncMonocle.
