❓WHAT HAPPENED: Cracker Barrel reversed its rebranding decision and restored its old logo following public backlash.
👤WHO WAS INVOLVED: Cracker Barrel, President Donald Trump, and conservative activist Robby Starbuck.
📍WHEN & WHERE: Announcement made Tuesday, following earlier statements and public feedback.
💬KEY QUOTE: “Our new logo is going away and our ‘Old Timer’ will remain.” – Cracker Barrel
🎯IMPACT: The decision aligns with customer feedback and addresses concerns over the company’s direction.
Cracker Barrel announced it would revert to its old logo after facing significant backlash over its rebranding. The decision came after public criticism and a statement from President Donald Trump urging the company to listen to its customers.
Fox News’ Bret Baier reported the news on X, quoting the company’s statement: “Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
President Trump weighed in on the situation earlier, posting on Truth Social: “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.” He added that the company could turn the situation into a “great opportunity” if handled correctly.
The company had initially apologized on Monday, stating that “Uncle Herschel” would remain on road signs and branding, but stopped short of restoring the old logo at that time. By Tuesday, Cracker Barrel reversed course entirely, citing the importance of listening to its customers.
The controversy also brought attention to Cracker Barrel’s involvement in DEI initiatives, “all ages” pride events, and a “diversity” supplier program, which had drawn criticism from conservative voices, including activist Robby Starbuck.
Join Pulse+ to comment below, and receive exclusive e-mail analyses.