❓WHAT HAPPENED: Research from pollster YouGov revealed that Reform Party leader Nigel Farage has better recognition than any other British party leader, including Prime Minister Sir Keir Starmer.
👤WHO WAS INVOLVED: Nigel Farage, Keir Starmer, other party leaders, and British voters.
📍WHEN & WHERE: Recent polling conducted in the United Kingdom by YouGov.
💬KEY QUOTE: “An overwhelming majority of 89 per cent of Britons correctly identify Nigel Farage by name when shown a photograph of him.” – YouGov poll
🎯IMPACT: The findings highlight Farage’s enduring popularity and high profile, and the lack of recognition for other party leaders, including among those party’s supporters.
Reform Party leader and Brexit champion Nigel Farage enjoys greater name recognition than any other British political party leader, including Prime Minister Sir Keir Starmer. Some leaders of major parties are relatively unknown even to those parties’ supporters.
According to YouGov, 89 per cent of Britons can correctly identify Nigel Farage by name when shown his photograph, just surpassing the recognition of Prime Minister Starmer, who is named correctly by 87 per cent. No other party leaders in the poll received this reaction, likely because they were largely unrecognizable.
Nigeria-raised Olukemi Olufunto Adegoke “Kemi” Badenoch, leader of the Conservative (Tory) Party, which governed Britain for 14 years before Starmer’s Labour Party regained office in mid-2024, was recognized by 62 percent of respondents. Only 37 per cent of Britons could correctly identify Sir Ed Davey, the Liberal Democrat leader.
Despite Ed Davey’s long tenure and stint as a minister in former Prime Minister David Cameron’s Conservative-Liberal Democrat coalition government, a third of his own party’s supporters failed to recognize him. The Green Party fared even worse, with co-leaders Carla Denyer and Adrian Ramsey recognized by just nine percent and two percent of Britons, respectively. Even among Green voters, Ramsey’s recognition only reached nine percent.
Recent polling has been unkind to Prime Minister Sir Keir Starmer. Beyond dissatisfaction with his handling of key issues like border control and the economy, public opinion of him personally has been unfavorable. Earlier this month, polls indicated that U.S. President Donald J. Trump is viewed more positively in the United Kingdom than Starmer, despite a media environment almost universally hostile to the American leader.
Even after five years as Lib Dem leader, just 37% of Britons can identify Ed Davey by name from a photo
% correctly identifying […] from a photo
Nigel Farage: 89%
Keir Starmer: 87%
Kemi Badenoch: 62%
Ed Davey: 37%
Carla Denyer: 9%
Adrian Ramsay: 2% pic.twitter.com/ihY8GrbiR6— YouGov (@YouGov) August 27, 2025
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