❓WHAT HAPPENED: Trust in mass media among Americans has hit a record low for the third consecutive year, according to a new Gallup survey.
👤WHO WAS INVOLVED: The Gallup poll surveyed Americans across political affiliations, highlighting a decline in trust among both Democrats and Republicans.
📍WHEN & WHERE: The data tracks trust levels from 1997 to 2025.
🎯IMPACT: The decline in media trust reflects a broader trend of decreasing confidence in civic institutions, with media being the least-trusted.
A new Gallup survey reveals that trust in mass media among Americans has reached a historic low for the third consecutive year. Only 28 percent of Americans express a great deal or a fair amount of trust in the media, a significant drop from 68 percent in 1972.
The survey highlights a notable decline in trust among both Democrats and Republicans, with a 19 percentage point drop among Democrats and a six-point drop among Republicans over the past three years. This decline is part of a broader trend of decreasing trust in civic institutions, with media being the least trusted.
A significant shift has also been observed in the Republican camp, where the share of those expressing “no trust at all” in the media has surged from less than 30 percent in 2015 to 62 percent in 2025. This marks a substantial increase in skepticism towards media outlets.
The data, which tracks public trust from 1997 to 2025, shows that trust peaked at 55 percent in the late 1990s but has been on a steady decline since then. The 2016 election of President Donald J. Trump is noted as a pivotal moment that widened the trust gap between Democrats and Republicans, though this gap has recently narrowed as trust levels have fallen across the board.
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