❓WHAT HAPPENED: Federal government Foreign Agents Registration Act (FARA) filings reveal a group called Show Faith by Works, LLC, with the Israeli Ministry of Foreign Affairs serving as the principal, is planning to launch an influence campaign targeting Christian churches and organizations in the Western United States with digital ads and a “mobile museum.”
👤WHO WAS INVOLVED: Show Faith by Works, LLC, the Israeli Ministry of Foreign Affairs, and Christian churches and universities in the United States.
📍WHEN & WHERE: Filing was made on September 27, 2025.
💬KEY QUOTE: “We will target and distribute pro-Israel information online and through targeted geofencing and digital online tools,” the FARA filing reads, continuing: “We will have teams of people reaching out to churches and Pastors and possibly even Christian social media influencers. Some of this is still undecided and fluid, but these are the outlets we have planned and proposed.”
🎯IMPACT: While Show Faith by Works, LLC’s filing suggests its primary goal is tourism promotion, it is telling that some or all of the budget comes from the Israeli Ministry of Foreign Affairs and not the Ministry of Tourism—indicating the ad campaign serves to influence politics more than anything else.
Federal government Foreign Agents Registration Act (FARA) filings reveal a group called Show Faith by Works, LLC, with the Israeli Ministry of Foreign Affairs serving as the principal, is planning to launch an influence campaign targeting Christian churches and organizations in the Western United States with digital ads and a “mobile museum.”
“We will target and distribute pro-Israel information online and through targeted geofencing and digital online tools,” the FARA filing reads, continuing: “We will have teams of people reaching out to churches and Pastors and possibly even Christian social media influencers. Some of this is still undecided and fluid, but these are the outlets we have planned and proposed.”
In addition, Show Faith by Works, LLC states its influence campaign’s goal is to “[encourage] Christians to have a more favorable view of the Nation of Israel, and to encourage Christians to visit Israel for tourism purposes.”
One of the primary methods the group says it will employ in its campaign is geofenced digital ads, meaning the online advertisements will be limited to specific geographic locations, even individual buildings. Geofencing is a common practice in the digital advertising space to ensure a specific audience or consumer base is reached.
In the case of Show Faith by Works, LLC, it appears they intend to geofence their ad campaign to specific, predetermined churches and Christian universities. It is unclear if ad recipients will continue to receive the digital messages outside of the geofenced area, though that is often an option employed by advertisers to keep their ads in front of their desired audience.
Specifically, the filing states they will “Geofence the actual boundaries of every Major church in California, Arizona, Nevada and Coloardo and all Christian Colleges during worship times,” and “Track attendees and continue to target with ads.”

While not entirely foolproof, the identity of an ad’s recipient is anonymized, meaning neither Show Faith by Works, LLC nor the Israeli Ministry of Foreign Affairs should know the real identities of those viewing their ads.
The FARA filings reveal an expansive campaign, with a total budget of nearly $1 million, with just under $700,000 earmarked for the ads themselves. While much of the campaign appears focused on tourism promotion to Christian pastors, the filing’s links to the Israeli Ministry of Foreign Affairs, rather than the Ministry of Tourism, do indicate that political influence on behalf of the Israeli government is at least a secondary goal.
Notably, Show Faith by Works, LLC’s filing reveals that at least some portion of the campaign budget is directly financed by the Israeli Ministry of Foreign Affairs. Any organization seeking to influence U.S. politics using funding from a foreign government must legally register under FARA.
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