❓WHAT HAPPENED: Mattel has introduced the first Barbie doll with autism as part of a diversity campaign.
👤WHO WAS INVOLVED: Mattel, the Autistic Self Advocacy Network, and autism charities.
📍WHEN & WHERE: January 12, 2026, internationally.
💬KEY QUOTE: “Seeing more depictions of autism is key to understanding and autism acceptance.” – Peter Watt, National Autistic Society
🎯IMPACT: The doll is intended to raise awareness and foster acceptance of autism among children.
Mattel has introduced an autistic Barbie doll as part of an ongoing push to make its toyline more “diverse.” The doll incorporates specific features like eyes that gaze slightly off to the side and more articulated joints in the elbows and wrists to help depict certain common autistic traits, such as the avoidance of direct eye contact and “hand flapping.” It also includes accessories, including noise-cancelling headphones and a fidget spinner, which some autistic children use to cope with sensory overload and hyperactivity.
“As the most diverse doll line on the market, Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” said Lisa McKnight, Mattel’s executive vice president for Barbie and Dolls.
The autistic Barbie’s creation involved collaboration with the Autistic Self Advocacy Network, and is supported by multiple autism organizations. Britain’s National Autistic Society was among those to commend the doll, with managing director Peter Watt saying, “Seeing more depictions of autism is key to understanding and autism acceptance.”
The autistic Barbie follows earlier dolls in the line that have represented conditions including blindness, Down’s syndrome, and Type 1 diabetes. Mattel has also launched a range of Barbies aimed at increasing black representation, including a Rosa Parks Barbie and an Ida B. Wells Barbie.
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