❓WHAT HAPPENED: Treasury Secretary Scott Bessent announced that a commercial for the new Trump Accounts program will air during the Super Bowl.
👤WHO WAS INVOLVED: Treasury Secretary Scott Bessent, President Donald J. Trump, and U.S. families expecting children between 2025 and 2028.
📍WHEN & WHERE: The Super Bowl commercial will air on February 8, 2026, at Levi’s Stadium in Santa Clara, California.
💬KEY QUOTE: “Look for the commercial after the national anthem at the Super Bowl this weekend.” – Scott Bessent
🎯IMPACT: Millions of Americans could learn about the initiative, designed to give U.S.-born babies a financial head start.
The Trump administration will roll out a Super Bowl commercial during the big on Sunday educating the American public about the new Trump Accounts program, which will give enrolled U.S. babies—born between January 1, 2025, and December 31, 2028—$1,000 at birth to invest through a specialized 530A hybrid retirement account. A provision of the One Big Beautiful Bill Act, signed into law by President Donald J. Trump earlier this year, the Trump Accounts program is set to launch on July 4, 2026.
“Look for the commercial after the national anthem at the Super Bowl this weekend,” Treasury Secretary Scott Bessent told lawmakers while testifying before the House Financial Services Committee earlier this week. The National Pulse reported in late January that Bessent, during a White House summit discussing the initiative, explained, “Trump Accounts are not a government program. They are a radically new platform that returns us to a social contract anchored in individual ownership where everyone starts life on an investing journey.”
According to the White House, a Trump Account opened with only the $1,000 federal seed money in 2026 will reach $5,800 by age 18 and $18,100 by age 28. However, families who contribute the maximum $5,000 annually will see the accounts reach an estimated $303,800 by age 18 and $1,091,900 by age 28—assuming contributions continue through age 18 and the account is converted to an IRA. Each account is established in the child’s name—though a parent or guardian will act as a custodian until the child reaches 18.
Already a number of major U.S. corporations have pledged to contribute seed money to Trump Accounts for the children of their employees. Bank of America, JPMorgan Chase, and Steak n Shake have each pledged a $1,000 match for accounts belonging to the children of their employees born between 2025 and 2028.
A record 127 million people worldwide tuned in to watch the Super Bowl last year, according Nielsen, with similar numbers expected again for this year’s match-up of the New England Patriots and Seattle Seahawks.
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