Brown-Forman Corp., Jack Daniel’s whiskey maker, has scrapped its corporate diversity, equity, and inclusion (DEI) programs amid growing pressure from conservatives.
In a letter to employees, the Kentucky-based company announced it will no longer tie executive compensation to DEI progress and will end its participation in the annual ranking of LGBTQ-friendly workplaces.
Brown-Forman cited changes in the legal and external environment as reasons for adjusting its DEI efforts.
Previously, 10 percent of short-term executive compensation was linked to DEI goals. The company also scrapped plans to increase minority-owned suppliers.
This move follows similar actions by other corporations that have also faced criticism from anti-DEI activist Robby Starbuck.
Starbuck, who has successfully pressured companies online, plans to target more firms and is critical of the Human Rights Campaign’s corporate equality index, which ranks companies based on LGBTQ staff benefits.
Harley-Davidson, Deere, and Tractor Supply have also scaled back their DEI efforts following Starbuck’s campaigns.
Milwaukee-based Harley-Davidson has eliminated minority-owned supplier spending goals and DEI training. Earlier this week, a statement claimed it had not operated a corporate DEI function since April.
Deere and Tractor Supply have also refocused their DEI initiatives in recent months. In July, Deere stated it would no longer sponsor social or cultural awareness events.
Last month, Deere announced hundreds of layoffs due to the state of the struggling Biden-Harris economy and a collapse in demand. The company also announced it would be exporting the manufacture of some products to Mexico in the coming years.
Conservative pressure on companies to drop woke ideologies has been largely successful since the boycott of Bud Light over its partnership with transgender influencer Dylan Mulvaney, which caused the brand to slip from its prior position as the number-one-selling beer in America.