❓WHAT HAPPENED: Mark Zuckerberg has launched an aggressive recruitment campaign to build a new AI “superintelligence” team at Meta, personally messaging top researchers and offering record-breaking financial packages.
👤WHO WAS INVOLVED: Mark Zuckerberg, OpenAI figures like Ilya Sutskever and John Schulman, Alexandr Wang, Sam Altman, and Meta’s chief AI scientist Yann LeCun.
📍WHEN & WHERE: Spring and summer 2025, primarily in California and via Meta’s global communication networks.
💬KEY QUOTE: “At least so far, none of our best people have decided to take them up on that.” – Sam Altman, OpenAI.
🎯IMPACT: Meta’s recruitment drive signals panic and ambition in the AI arms race, but its internal leadership contradictions and lack of technical trust may stall Zuckerberg’s superintelligence dreams.
Mark Zuckerberg has launched a desperate recruitment drive to salvage Meta’s lagging AI ambitions. The Facebook founder has personally contacted hundreds of top-tier engineers and researchers, including OpenAI co-founders, product leads, and infrastructure experts, promising them nine-figure packages and blank checks to build a new Superintelligence lab from scratch.
Some recipients of Zuckerberg’s messages thought they were being pranked. One ignored his outreach entirely, assuming it was spam. Others were intrigued—but hesitant. Despite the jaw-dropping offers, doubts loom large: Meta’s AI program has faced public embarrassment, delays in launching core models, and internal confusion over leadership roles. A recent scandal involved accusations that Meta gamed benchmarks to make its AI appear more powerful than it is.
To plug the credibility gap, Zuckerberg is throwing money and status around. He’s tried to lure away OpenAI figures like John Schulman and Bill Peebles. He made a $14 billion deal with AI startup Scale and its CEO Alexandr Wang, handing him control of the new Meta AI team. Meanwhile, Zuckerberg has also flirted with acquiring Perplexity and Ilya Sutskever’s new startup, Safe Superintelligence—Meta even floated buying out parts of Sutskever’s venture fund in a bid to win over ex-GitHub CEO Nat Friedman and Daniel Gross.
But while Zuckerberg’s effort is high-touch—dining with recruits at his homes, personally assigning desks, and joining WhatsApp chats named “Recruiting Party”—not everyone is sold. Some recruits say the vision lacks clarity. Internally, Meta’s AI chief scientist Yann LeCun remains openly skeptical of the large language model (LLM) approach Zuckerberg is betting billions on, calling it a dead-end for achieving true superintelligence.
Zuckerberg believes his personal brand can do what Meta’s infrastructure cannot. He’s convinced that a message from him can override institutional hesitation. He’s telling recruits not to worry about money or computing power—Meta has both in spades. But rivals aren’t impressed. OpenAI’s Sam Altman, who’s running his own high-dollar offensive with designer Jony Ive, quipped publicly that none of his top staff have jumped ship.
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