❓WHAT HAPPENED: Amazon Prime Video removed doctored James Bond promotional material after backlash over its removal of guns from posters.
👤WHO WAS INVOLVED: Amazon Prime Video, James Bond fans.
📍WHEN & WHERE: October 2025, on the Prime Video UK website.
💬KEY QUOTE: “They photoshopped all the guns out of the James Bond movie thumbnails. Just in case you still had hope for Amazon being in charge of the franchise.” – author John A. Douglas.
🎯IMPACT: Concerns are growing about the future portrayal of James Bond under Amazon’s ownership.
Amazon Prime Video has been heavily criticized for altering its James Bond artwork to remove the iconic secret agent’s pistol from digital movie posters. The move sparked intense fan pushback, which resulted in the doctored posters being quietly removed.
The artwork, displayed on the Prime Video UK website, featured digitally disarmed images of Bond. In classic films like Dr. No and Goldeneye, Bond’s iconic Walther PPK pistol was edited out, and in A View to a Kill, Roger Moore’s arms were awkwardly lengthened to exclude the firearm.
Social media users criticized the move. “They photoshopped all the guns out of the James Bond movie thumbnails. Just in case you still had hope for Amazon being in charge of the franchise,” said author John A. Douglas.
In response to the growing backlash, Prime Video UK quietly removed the altered images, replacing them with stills from the films. Notably, these stills also do not feature Bond carrying a gun, and Prime Video has declined to comment on the controversy.
The incident has stirred concerns among fans about the future portrayal of James Bond, especially with a new film in the works under director Denis Villeneuve.
The move to censor Bond is just part of a broader woke trend seen at Amazon in recent years. Last year, the tech giant broadcast a “Queer fantasy” show about England’s King Edward VI, portraying him as black, gay, and disabled. Despite positive reviews from politically partisan critics, the show was cancelled after a single season due to a lack of audience interest.
They photoshopped all the guns out of the James Bond movie thumbnails.
Just in case you still had hope for Amazon being in charge of the franchise. pic.twitter.com/eeosPEPFnJ
— John A. Douglas (@J0hnADouglas) October 3, 2025
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