Former MSNBC host Mehdi Hasan is launching his own digital media company. Hasan aims for the platform to cater to underrepresented left-wing views, filling what he recognizes as a “gap in the market” among progressive audiences hungry for content. The venture, dubbed Zeteo, aims to be a source of unvarnished truth, even if, in Mr. Hasan’s words, “it’s uncomfortable, even if it bothers people, even if it hinders access, even if it shakes the apple cart.”
While comparable to other media startups by conservative personalities, Hasan differentiates his enterprise by stressing it will not be overly centered on his personal brand, in contrast to the Tucker Carlson Network. Instead, Zeteo, which is set to cost $6 per month, will feature diverse contributors, written content, and podcasts. The startup begins its initial rollout this week, with the official launch scheduled for April via Substack.
Mr. Hasan’s venture into digital media follows the termination of his Sunday show on MSNBC, part of a broader reshuffle within the network’s lineup. He has since joined The Guardian as a contributor.
Hasan has courted controversy throughout his career. The British-born Hasan once gave a sermon in which he called non-Muslims “cattle” who “live their lives as animals.” His final months at MSNBC were marked by radical anti-Israel views and statements, which continued after his firing from the network.
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