A far-left climate change group has spent millions of dollars in a bid to help climate activists sound like human beings when interacting with other people. Potential Energy Coalition launched the “Talk Like a Human” campaign, which suggests activists use terms such as “extreme weather” and “overheating” in place of “climate change” and “warming.”
Additionally, it promotes positive language like “enjoy” over “sacrifice” when discussing the future impacts of climate actions. The coalition emphasizes localized language, suggesting activists talk about pollution rather than the global scope of climate change.
Potential Energy draws on substantial financial backing, including $17.5 million from the Windward Fund between 2021 and 2022. By 2023, this support increased by an additional $13 million. The group also reportedly received nearly $2 million for consulting services from the Windward Fund in 2020 and 2021.
In collaboration with Climate Power and the League of Conservation Voters, Potential Energy led a significant advertising campaign, spending over $10 million to urge action on climate policy by Joe Biden and Congress. This initiative coincided with the passage of the Inflation Reduction Act in 2022, which committed funds to climate change efforts. That year, the coalition reported $38.6 million in revenue, marking substantial growth from 2021.
Climate change extremists have a history of alienating the regular public, with groups like Just Stop Oil being very unpopular in the United Kingdom for their blocking of roads and attacks on classical art and monuments. In Germany, a group called “Last Generation” was declared a criminal organization last year for engaging in similar actions.
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